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Meet Rachel Edwards, MS: Founder | Coach | Innovator

Founder of Pebblebrook Wellness and family on floor with white walls and windows.

My Background

Hi, I’m Rachel Edwards, owner of Pebblebrook Wellness, creator of the Strategic Personality Blueprint (SPB), and a leading expert in intelligent personality integration—the process of combining multiple assessments to create a more complete, accurate personality profile that goes far beyond traditional tests.

With a background in forensic behavioral analysis, mindset, coaching, positive psychology, neuroscience, and mindfulness, I’ve spent years studying how people think, make decisions, and navigate their personal and professional lives. Uniquely, ten years of helping inmates and offenders modify their behavior and reintegrate successfully into society taught me that everyone's personality is different - as are the solutions required for success.

My passion? Helping people understand themselves on a deeper level so they can make smarter decisions, improve relationships, and create success on their own terms.

Creation of SPB: A Smarter Approach to Personality Insights

Happenstance Turned Innovation

To say the SPB was a lifelong dream would be inappropriate, though not entirely inaccurate. I have always been fascinated by human behavior, so learning to unlock it was natural and applied throughout my professional career. SPB itself, however, was mostly happenstance. And personality coaching was something I just sort of "fell into" as I navigated building my practice.

I created SPB because I saw a gap in the personality assessment industry—most tests provide one-sided, surface-level labels without showing people how to actually use that information. They're static and stagnant. They require manual interpretation. And they rarely - if ever - worked with other assessments to see the "big picture." Before that revelation, I was simply looking to fill a need in my own practice of having a trusted, science-backed instrument to use with clients not only to provide an overview of who they are and how they operate, but also to personalize and guide my coaching. One afternoon while researching top assessment contenders, I pondered (to my niece, who shares - and perhaps surpasses in many ways - my deep passion for personality and behavior): "Isn't there any system or tool that cross-analyzes several assessments to create a fine-tuned, adaptable, holistic profile of someone and that customizes solutions for the individual based on their unique personality makeup?" There wasn't. So I created it.

✔ SPB combines multiple assessments for a complete picture.

✔ SPB allows for infinite customization—adapting as you evolve.

✔ SPB provides actionable strategies, not just personality descriptions.

Whether you’re a professional seeking clarity, a team looking for smarter collaboration, or a provider integrating SPB into your services, this blueprint gives you the self-awareness and strategic insights you need to thrive.

Pebblebrook Wellness: Rooted in Authenticity

What is Pebblebrook Wellness?

Pebblebrook Wellness (PBW) is the leading service provider of SPB, delivering Intelligent Personality Analysis for individuals, teams, and service providers.

PBW specializes in using the SPB to help individuals and teams apply personality insights for self-awareness, leadership, and collaboration.

✔ I work directly with individuals & teams to provide SPB-based analysis.
✔ I offer SPB Workshops for those looking to better understand their blueprint.
✔ I train providers & consultants who want to integrate SPB into their work.

My Approach

Bridging Science, Psychology, & Real-Life Application

I don’t believe in rigid personality "types" or one-size-fits-all coaching. Instead, I combine:

✔ Personality insights (Myers-Briggs, Enneagram, DiSC, Big 5, & more)
✔ Positive psychology, mindset, & neuroscience (How our brain & mindset shape behavior)
✔ Mindfulness & self-awareness techniques (To regulate emotions & reactions)
✔ Strategic action planning (Turning insight into real-world results)

This holistic approach is what makes PBW and SPB unique—it’s not just about knowing the authentic "you," it’s about knowing how to use that information to grow.

Mission, Vision, and Values

Mission:

To empower individuals, teams, and professionals with a holistic blend of intelligent personality analysis, positive psychology, neuroscience, and mindfulness to provide deeper self-awareness, smarter decision-making, and stronger collaboration.

Vision:

To revolutionize holistic coaching and the way personality insights are used in personal and professional development—moving beyond traditional assessments to create a fully integrated system for self-awareness, leadership, hiring, and collaboration.

Core Values:

1. Intelligent Integration – I bridge multiple personality insights to create a complete and accurate profile.

2. Real-World Application – Personality intelligence is only useful when applied—my focus is always on practical implementation.

3. Self-Awareness as a Strategy – Understanding oneself is the foundation for success, leadership, and personal growth.

4. Empowered Decision-Making – I equip clients with the knowledge and tools to take action, not just insights to think about.

5. Authenticity in Personal & Professional Growth – Every individual and team is unique—PBW and SPB honor that by tailoring insights to fit real personalities and goals.

Personal Life

Professional Evolution

I started my career in criminal justice, running treatment courts in Lee County, FL to help offenders and inmates modify their behavior and reintegrate successfully into the community. From there, I spent 5 years teaching Gender, Crime, and Justice at Florida Gulf Coast University. After taking a hiatus to discover rather quickly that being a stay-at-home mom was not meant for me, I jumped into many domains of entrepreneurship before landing on my coaching practice. What started out as a mindfulness and mindset focused practice to help moms balance "all the things," evolved into a full-fledged personality-driven practice.

Minnesota - Florida - and Back Again

I live in the northern suburbs of Minneapolis, Minnesota with my husband, Nathan, two rambunctious boys, a puggle, and a beagle. My family and I returned to Minnesota to be near family in 2020 after nearly 12 years in Southwest Florida (and yes, we're cold!).

We truly enjoy the outdoors in all seasons! Camping, hiking, exploring the woods, golfing, fishing, and skiing. I also enjoy traveling and exploring culture through the eyes of locals, coffee and finding the best hidden small town cafes, all things Disney, Harry Potter, and Star Wars, yoga and meditation, and a fine Chianti.

Cheers!

YOU change your life. I am simply the vessel to carry you on your journey.